Harrison French and Associates, LTD (HFA), a Bentonville, Arkansas based architecture/engineering firm with national reach revealed their new logo reflecting a metamorphosis of the firm into its new era.
Larry Lott, President/COO emphasized that going forward HFA will expand its services beyond traditional architecture and engineering and develop into other areas within the design and construction industry, such as construction management, energy modeling, building analysis, branding, procurement and data management. “Our new logo reflects endless potential to service our client’s growing needs,” Lott said.
The new logo keeps the HFA letters and colors but replaces the specific services Architects, Engineers and Interiors with their new mission statement Creative Solutions Meaningful Places. Lott stated, “Our logo and mission are integrated together into one collaborative message. These words represent the essence of what we do and why we are here at HFA. Our people are creatively driven, each and every day, for any project type or challenging assignment which ultimately defines our mission: to create meaningful places for our clients and community.”