Monthly Archives: May 2015

Designing for the Customer Experience

We were interviewed about the impact of design on retail. Here’s what we had to say:

Q: Retail brands work tireless hours defining their image, how do you encompass their image into the space you’re creating?

A: For us it’s about a deep connection with the client. We first try to understand their business philosophy. We want to know why they’re in business. Then we immerse ourselves into their brand, so we can become the customer. The goal is to design a space that works for the end-user — their customer.

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Q: Creative Solutions, Meaningful Place.. What does that mean? And why did you choose it as your mission?

“The goal is to design a space that works for the end-user”

A: It means we aren’t just in business to design buildings. We want to create spaces that touch your heart and to experience the space in a meaningful way. We chose it because that’s how we want our team members to design and feel.

Q: Retail brands these days like to roll-out full remodels, how do you manage those projects?

A: The key is understanding the client and their customers. Once we fully understand their program, we use the techniques learned in our 25 years of retail to efficiently design every store, whether it’s 5 stores or 500.

View HFA website

Here’s the original article as published in Commercial Construction & Renovation Magazine:

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HFA Architects and Engineers Celebrate 25 Years

Identifies 25 Ways to Impact the World Through Design

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The architectural and engineering firm based in Bentonville, Arkansas reached a major milestone unachieved by most firms, 25 years in business. In recognition, the staff developed ideas of ways to impact the world through design.

Founded by architect Harrison French, the one person firm has grown to over 170 employees serving nationally recognized clients throughout the United States and is positioned to begin working internationally. The fully integrated, multi-disciplined firm has been recognized among the fastest growing firms for the past six years, by Zweig Group, a national architectural and engineering industry consulting firm.  Based upon the number of licensed professionals, HFA was recently recognized as the largest architectural and engineering firm in Arkansas. The growing Bentonville firm has an office in Houston, Texas and staff in Dallas, Texas.

“This anniversary would not have been possible without the hard work of a lot of talented professionals and great clients.” said Harrison French, AIA, Principal / CEO,  “I’m even more excited about our future as we continue to challenge ourselves and develop our skills even further.”

In celebration of their achievement, HFA hosted an event on May 7th in their newly renovated headquarters office which was transformed from a vacant home improvement retail store. The beautifully designed studio was awarded LEED CI Gold certification for its utilization of sustainable design and energy saving systems.

In recognition of their 25 year achievement, the HFA staff launched 25 Ways to Impact the World Through Design initiative.  This thought provoking initiative asked our staff members to identify a design idea that can be used in our daily lives and the impact that design can have upon the world.  There were 89 entries submitted by our staff of which the 25 where chosen by the staff to represent our 25 years in business.  At our May 7th anniversary celebration, the top three design ideas were selected by a vote of the attending guests.

“This has been a very fun design challenge and we were excited to see that there were so many innovative ideas created by our staff.   The design ideas really tell the story that our staff is not only very creative, but that they are truly caring people who really want to help the world become a better and more meaningful place to enjoy.” said Larry Lott, AIA, President and COO.

About HFA (Harrison French & Associates, LTD) is a multi-disciplinary design firm providing Architecture, Interior Design, MEP Engineering, Fire Protection, Structural Engineering, Civil Engineering, and Landscape design services to the retail, commercial and assisted living markets throughout the U.S. and holds professional licenses in all 50 states; and the District of Columbia. Please visit us at http://hfa-ae.com/.