Eric Bruton

Eric Bruton serves as Innovation Strategist at HFA, a newly created role focused on building the firm’s innovation capacity from the ground up. Drawing on over 15 years of experience across UX design, startup consulting, and marketing strategy, Eric helps guide the organization’s creative direction and foster a deeper culture of intrapreneurship. His work centers on exploring emerging opportunities, building HFA’s innovation portfolio, and bridging the gap between early-stage ideas and practical implementation.

A passionate advocate for the people side of change, Eric partners closely with cross-functional teams to design frameworks that encourage experimentation and unlock fresh approaches to complex challenges. His transition into this role reflects HFA’s broader commitment to embedding innovation as a core capability and strengthening its culture of creative problem-solving.

Eric joined HFA in 2021 as a Marketing Strategist and Team Lead before stepping into his current position.