Matchstick BY HFA

An innovative approach to concept design.

Matchstick is a concept design service hyper-focused on the patron experience. Our first goal is always to create an experience that makes sense for your customers, and one that creates a natural flow through your space.

Design more meaningful spaces.

Keeping your patrons at the center of our design process helps us create environments that are not only functional, but also create the most positive interactions between your space and your customers.

Our Mission

Bringing storytelling to life through the built environment.

Understand your patrons better

Before we begin drafting, we want to take a deep dive into your culture and better understand your brand, so that we can create a narrative that matches your goals and resonates with your patrons.

Optimize your layout

From entry to seating and circulation, the location of every element contributes to the operation of your space. A better understanding of your environment helps us create layouts focused on movement and flow through your building.

Uncover problems from the start

When it comes to implementation, the further into a project, the more costly changes become. We want to help identify and fix problems from the start, so that you can maximize operations and get the most out of your budget.

For Retailers

Design flexible and adaptable spaces that adapt to new consumer habits and resonate with your customers.

For Restaurants

Strengthen your brand identity and optimize the flow and operations of your space to improve and enhance the dining experience.

For Entertainment

Transform cutting-edge sports and entertainment concepts into a reality that can be shown to investors and stakeholders.

Learn more about our process.

Resources

Insights and opinions from our studio.

January 15, 2025

Cannon McNair Named Chief Strategy Officer

CEO Dave Wilgus and Chief Strategy Officer Cannon McNair discuss HFA’s people-first growth strategy and the value of strong client relationships in the evolving AEC industry.

January 15, 2025

Putting People First Drives Higher Adoption of AEC Tech

John Raines and Brittany Pylant show you how to drive lasting change and get your team fired up about new tech in the AEC sector.

January 15, 2025

Driving the Evolution of Restaurant Formats

Discover how leading restaurant brands are tackling today’s challenges with AI, innovative design, and teamwork.

Design, launch, and scale with confidence.

HFA helps streamline your design process, so your team can stay focused on growth.