Valeria Suzuki

Valeria is a Marketing Coordinator at HFA with over five years of experience in communication, research, and data-driven marketing. She brings a strong background in audience analysis and client relationship management (CRM), with a focus on leveraging insights to drive engagement and business growth across digital channels.

Valeria oversees CRM data health and optimization across all sectors at HFA, supporting both system efficiency and strategic marketing initiatives. She leads CRM education efforts and ensures account and contact data accurately support account-based marketing (ABM) campaigns, sector goals, and business development efforts. Valeria also manages and launches ABM campaigns across domestic and LATAM markets, including Spanish-language initiatives and coordination with tools like ZoomInfo and Biscred.

Her accomplishments include standardizing CRM processes across the firm, building a research request channel, and helping initial ABM campaigns reach over 2.5 million impressions.