BENTONVILLE, Arkansas—December 11, 2024—HFA Architecture + Engineering has announced the appointment of Elizabeth Prenger as the new Director of Brand + Marketing. With over a decade of leadership in brand strategy, innovative marketing, and creative operations, Prenger is set to drive HFA’s brand presence and market impact to new heights.
Prenger joins HFA with a diverse background in brand development, content strategy, and community engagement. Prior to joining HFA, Prenger achieved notable success in launching the first U.S. femtech accelerator, orchestrating high-profile industry events, and earning national recognition as an innovator in women’s health.
“Our brand is a living story shaped by our people’s passion and dedication,” said Prenger. “As Director of Brand & Marketing, my goal is to amplify their stories and highlight the exceptional work they do. By leveraging our collective thought leadership, we can inspire and engage our communities more effectively.”
As Director of Brand + Marketing, Prenger brings a fresh and strategic perspective to enhance the innovation and collaboration of a team focused on elevating the narratives of HFA’s industry leaders and the clients they serve. Central to her approach is building authentic, intentional relationships, which she views as the foundation for effective branding and impactful storytelling.
“We are deeply grateful to have Elizabeth join HFA,” said Cannon McNair, Chief Strategy Officer at HFA. “Her remarkable talent and entrepreneurial mindset inspire confidence in our future. Her leadership will amplify our presence in the sectors we serve and propel us toward achieving our ultimate vision.”
As Prenger transitions into her new role, she emphasizes the importance of returning to foundational principles as the key to strengthening HFA’s brand and showcasing success stories across the studio.
Prenger emphasizes the importance of returning to foundational branding principles to strengthen HFA’s market presence and showcase the studio’s success stories. “Staying ahead in our industry requires continuous innovation and thought leadership,” she shared. “By producing insightful, expertise-driven content, we can position HFA as a trusted resource and a leader in the sectors we serve.”
Under Prenger’s leadership, HFA’s Brand + Marketing team is poised to further the firm’s reputation as an industry innovator while championing the voices and stories of its people and partners.
