Alltown Fresh Market

HFA collaborated with Moseley-Bona to breathe new life into the Alltown Café and Market concept, reinvigorating the design to reflect the fresh, local, organic, and made-to-order offerings that customers have since come to know and expect from Alltown Market. Built to be both aesthetically pleasing and easy to shop, these new and re-branded stores gave off purely New England vibes, thanks to the natural tones of the materials applied throughout and the use of locally available building products. Each location provided the opportunity for the team’s creativity to shine by utilizing interesting, reclaimed materials to give each store its own unique look and feel, while still retaining the same brand recognition that loyal customers know and love.